Advertising in India: trend and impact/ OM Gupta,
Material type:
TextPublication details: Delhi: Kalpez publications, 2012Description: 232 pISBN: 9788178353081DDC classification: 659.154
Contents:
Advertising, History, Changing Face and Ethics 9
Scanning Advertisements
Advertising Media, Agency Impact
Sex in Advertising
Advertising and Portrayal of Women
Impact of Advertising on Rural India
Targeting the Consumer
Importance of Business Communication
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 659.154 GUP/A (Browse shelf(Opens below)) | Available | P31567 |
Total holds: 0
Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 659.132 BER/C The Copywriter's Toolkit/ | 659.132 VAL/T The craft of copywriting/ | 659.136 SCH/D Digital signage : software, networks, advertising, and displays : a primer for understanding the business / | 659.154 GUP/A Advertising in India: trend and impact/ | 659.2 AUS/S Strategic public relations management/ | 659.2 BAN/C Crisis communications: a casebook approach/ | 659.2 BEA/R Running a Public Relations Department/ |
Advertising, History, Changing Face and Ethics 9
Scanning Advertisements
Advertising Media, Agency Impact
Sex in Advertising
Advertising and Portrayal of Women
Impact of Advertising on Rural India
Targeting the Consumer
Importance of Business Communication
There are no comments on this title.