Interest Marketing/ readings and online resources Richardson, Paul

Material type: TextTextPublication details: Boston: McGraw Hill, 2001Description: xii, 350pISBN: 9780071188098DDC classification: 658.8
Contents:
Introduction to Internet marketing -- Conceptual foundations of Internet marketing -- Business-to-consumer Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications -- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The Internet and international marketing -- The Internet and public policy -- The Internet and information economics
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		658.8 REA/I (Browse shelf(Opens below)) Available P31334
Total holds: 0

Introduction to Internet marketing --
Conceptual foundations of Internet marketing --
Business-to-consumer Internet marketing --
Shopping agents and consumer behavior --
Internet marketing communications --
Interactivity and community --
Business-to-business Internet marketing --
Internet marketing research --
The Internet and international marketing --
The Internet and public policy --
The Internet and information economics

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