Marketing Entrepreneurs/ concepts and applications for new ventures Crane, Frederick G.

Material type: TextTextPublication details: Los Angeles: Sage, 2013Edition: 2nd edDescription: xii,245pISBN: 9781452230047DDC classification: 658.8
Contents:
Preface1. Marketing in an Entrepreneurial Context 2. Finding and Evaluating the Right Marketing Opportunity 3. Using Marketing Research to Ensure Entrepreneurial Success 4. Understanding Customers and Competitors 5. Segmentation, Targeting, and Positioning 6. Developing New Products and Services 7. Building and Sustaining the Entrepreneurial Brand 8. Entrepreneurial Pricing 9. Entrepreneurial Channel Development and Supply Chain Management 10. Entrepreneurial Promotion: Doing More With Less! 11. The Entrepreneurial Marketing Plan Appendix - Sample Entrepreneurial Marketing Plan
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		658.8 CRA/M (Browse shelf(Opens below)) Available P31327
Total holds: 0

Preface1. Marketing in an Entrepreneurial Context 2. Finding and Evaluating the Right Marketing Opportunity 3. Using Marketing Research to Ensure Entrepreneurial Success 4. Understanding Customers and Competitors 5. Segmentation, Targeting, and Positioning 6. Developing New Products and Services 7. Building and Sustaining the Entrepreneurial Brand 8. Entrepreneurial Pricing 9. Entrepreneurial Channel Development and Supply Chain Management 10. Entrepreneurial Promotion: Doing More With Less! 11. The Entrepreneurial Marketing Plan Appendix - Sample Entrepreneurial Marketing Plan

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