Enterpreneurship/ starting and operating a small business Mariotti,Steve

UNIT I: ENTREPRENEURIAL PATHWAYS 1. Entrepreneurs Recognize Opportunities 2. The Business Plan: Road Map to Success The Honest Tea Business Plan 3. Creating Business from Opportunity Unit I Case Study: Nicole Miller Company UNIT II: INTEGRATED MARKETING 4. Exploring Your Market 5. Developing the Right Marketing Mix and Plan 6. Smart Selling and Effective Customer Service Unit II Case Study: Ken Done Studios UNIT III: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT 7. Understanding and Managing Start-Up, Fixed, and Variable Costs 8. Using Financial Statements to Guide a Business 9. Cash Flow and Taxes 10. Financing Strategy: Debt, Equity, or Both?Unit III: Case Study: FAST SIGNS UNIT IV: OPERATING A SMALL BUSINESS EFFECTIVELY 11. Addressing Legal Issues and Managing Risk 12. Operating for Success 13. Management, Leadership and Ethical Practices Unit III: Case Study: Mo's Chowder 14. Franchising, Licensing, and Harvesting: Cashing in Your Brand Unit IV: Case Study: A vocent APPENDIX I: HONEST TEA SAMPLE BUSINESS PLAN-ANNOTATED APPENDIX II: SAMPLE STUDENT BUSINESS PLAN APPENDIX III: BIZ BUILDER BUSINESS PLAN APPENDIX IV: RESOURCES FOR ENTREPRENEURS APPENDIX V: USEFUL FORMULAS AND EQUATIONS APPENDIX VI: ACCOUNTING JOURNAL DISTRIBUTION GUIDE APPENDIX VII: USING BUSINESS PLAN PRO (R)APPENDIX VIII: GLOSSARY