Marketing management/ Philip Kotler.
Material type: TextPublication details: Boston: Pearson, 2011Edition: 14th edDescription: 131 pISBN: 0273753363DDC classification: 658.8
Contents:
Understanding marketing management --
Defining marketing for the 21st century --
Developing marketing strategies and plans --
Capturing marketing insights --
Collecting information and forecasting demand --
Conducting marketing research --
Connecting with customers --
Creating long-term loyalty relationships --
Analyzing consumer markets
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 658.8 KOT/M (Browse shelf(Opens below)) | Checked out | 13/10/2025 | P31298 |
Total holds: 0
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658.8 KOT/G Global marketing management/ | 658.8 KOT/G Global marketing management/ | 658.8 KOT/M Marketing management: a South Asian perspective/ | 658.8 KOT/M Marketing management/ | 658.8 KOT/M Marketing management/ | 658.8 KOT/M Marketing management: a South Asian perspective/ | 658.8 KOT/M Marketing management: a South Asian perspective/ |
Understanding marketing management --
Defining marketing for the 21st century --
Developing marketing strategies and plans --
Capturing marketing insights --
Collecting information and forecasting demand --
Conducting marketing research --
Connecting with customers --
Creating long-term loyalty relationships --
Analyzing consumer markets
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