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Marketing management/ Philip Kotler.

By: Kotler,Philip Material type: Text

TextPublication details: Boston: Pearson, 2011Edition: 14th edDescription: 131 pISBN: 0273753363DDC classification: 658.8

Contents:

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.8 KOT/M (Browse shelf(Opens below))	Checked out	13/10/2025	P31298

Total holds: 0

Understanding marketing management --
Defining marketing for the 21st century --
Developing marketing strategies and plans --
Capturing marketing insights --
Collecting information and forecasting demand --
Conducting marketing research --
Connecting with customers --
Creating long-term loyalty relationships --
Analyzing consumer markets

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