Advertising creative/ strategy,copy,design Altstiel,Tom
Material type: TextPublication details: Los Angeles: Sage Publications, 2013Edition: 3rd edDescription: 419 pISBN: 9781452203638DDC classification: 659.1Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 659.1 ALT/A (Browse shelf(Opens below)) | Checked out | 04/02/2021 | P31098 |
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658.913321 IIB/A Advanced Bank Management/ | 658.913321 IIB/A Advanced Bank Management/ | 659 RIE/F The fall of advertising and the rise of PR/ | 659.1 ALT/A Advertising creative/ | 659.1 BAT/A Advertising Management/ | 659.1 BAT/A Advertising Management/ | 659.1 BEL/A Advertising and promotion: an integrated marketing communications perspective/ |
1. Copy, Design, and Creativity: The Nature of Our Business 2. Strategy and Branding: Putting a Face on a Product 3. Legal and Ethical Issues: Doing the Right Thing 4. Issues: The Times They Are A-Changin' 5. International Advertising: It's a Global Marketplace 6. Concepting: What's the Big Idea?7. Design: Worth a Thousand Words 8. Campaigns: Synergy and Integration 9. Headlines and Taglines: First Get Their Attention 10. Body Copy: Writing for Readers 11. Print: Writing for Reading 12. Radio and Television: Interruptions that Sell 13. Digital: Second Screen, Third Screen, and Beyond 14. Social Marketing: Creating Communities That Buy 15. Direct Response Marketing: Hitting the Bulls eye 16. Beyond Media: Everybody Out of the Box 17. Business-to-Business: Selling Along the Supply Chain 18. Survival Guide: Landing Your First Job and Thriving
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