Marketing management/ a decision-making approach Venugopa,.Pingal

Material type: TextTextPublication details: New Delhi, India: Response Books, 2010Edition: 1 st.edDescription: xvii, 245 pISBN: 9788132104711DDC classification: 658.8
Contents:
Preface Introduction I: UNDERSTANDING THE BASICS Needs, wants and Need Hierarchy Marketing Product II: UNDERSTANDING THE MARKET Marketing Environment SWOT Analysis Purchase Process Competitive Advantage: Building Entry Barriers III: THE DECISION-MAKING Segmenting and Targeting Positioning Marketing Planning Process Appendices References Index
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		658.8 VEN/M (Browse shelf(Opens below)) Available P31093
Total holds: 0

Preface Introduction I: UNDERSTANDING THE BASICS Needs, wants and Need Hierarchy Marketing Product II: UNDERSTANDING THE MARKET Marketing Environment SWOT Analysis Purchase Process Competitive Advantage: Building Entry Barriers III: THE DECISION-MAKING Segmenting and Targeting Positioning Marketing Planning Process Appendices References Index

There are no comments on this title.

to post a comment.
SIKKIM UNIVERSITY
University Portal | Contact Librarian | Library Portal

Powered by Koha