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Marketing Research: An Applied Orientation

By: Malhotra, Naresh K Contributor(s): Dash, Satyabhushan Material type: Text

TextPublication details: New Delhi: Pearson, 2011Edition: 6th edDescription: xxviii, 948 p. ill. 26 cmISBN: 9788131731819Subject(s): Marketing research | Marketing research--MethodologyDDC classification: 381.072

Contents:

1.Introduction And Early Phases Of Marketing Research 2.Research Design Formulation 3.Data Collection,Preparation,Analysis And Reporting 4.Exploratory Research Design:Secondary Data 5.Exploratory Research Design:Qualitative Research 6.Descriptive Research Design:Survey And Observation 7.Casual Research Design:Experimentation 8.Measurement And Scaling:Fundamentals And Comparative 9.Measurement And Scaling:Noncomparative Scaling Techniques 10.Questionnaire And Form Design 11.Sampling :Design And Procedures 12.Sampling:Final And Initial Sample Size Determination 13.Fieldwork 14.Data Preparation 15.Frequency Distribution,Cross Tabulation And Hypothesis Testing 16.Analysis Of Variance And Covariance 17.Correlation And Regression 18.Discrimination And Logit Analysis 19.Factor Analysis 20.Cluster Analysis 21.Multidimensional Scaling And Cojoint Analysis

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	381.072 MAL/M (Browse shelf(Opens below))	Available		P18753
General Books	Central Library, Sikkim University General Book Section	381.072 MAL/M (Browse shelf(Opens below))	Available		P18754

Total holds: 0

1.Introduction And Early Phases Of Marketing Research
2.Research Design Formulation
3.Data Collection,Preparation,Analysis And Reporting
4.Exploratory Research Design:Secondary Data
5.Exploratory Research Design:Qualitative Research
6.Descriptive Research Design:Survey And Observation
7.Casual Research Design:Experimentation
8.Measurement And Scaling:Fundamentals And Comparative
9.Measurement And Scaling:Noncomparative Scaling Techniques
10.Questionnaire And Form Design
11.Sampling :Design And Procedures
12.Sampling:Final And Initial Sample Size Determination
13.Fieldwork
14.Data Preparation
15.Frequency Distribution,Cross Tabulation And Hypothesis Testing
16.Analysis Of Variance And Covariance
17.Correlation And Regression
18.Discrimination And Logit Analysis
19.Factor Analysis
20.Cluster Analysis
21.Multidimensional Scaling And Cojoint Analysis

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