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An economic perspective on trade mark law / Andrew Griffiths

By: Griffiths, AndrewMaterial type: Text

TextPublication details: UK: Edward Elgar, 2011Description: 323 pISBN: 9781845424923DDC classification: 346.0488

Contents:

rade marks in modern commercial life -- The legal nature of a trade mark as a marketing resource and a structuring device -- The marketing power of trade marks -- Trade marks and the organization of economic activity -- An economic perspective on trade mark law

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	346.0488 GRI/E (Browse shelf(Opens below))	Available		P28399

Total holds: 0

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rade marks in modern commercial life --
The legal nature of a trade mark as a marketing resource and a structuring device --
The marketing power of trade marks --
Trade marks and the organization of economic activity --
An economic perspective on trade mark law

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