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Entrepreneurship/ Rajeev Roy

By: Roy, Rajeev Material type: Text

TextPublication details: New Delhi: Oxford university press, 2011Edition: 2nd.edDescription: xvi, 571 pISBN: 9780198072638Subject(s): Entrepreneurship -- Small business | Technological innovations--Economic aspects -- Economic development | Economies of scale -- Flexible manufacturing systemsDDC classification: 658.421

Contents:

1. Understanding Entrepreneurship 2. Growth of a Business Idea 3. Intellectual Property 4. Family Business 5. Doing Business in India 6. Entrepreneurial Support SECTION II - MOBILIZING RESOURCES 7. Buying a Business 8. Entrepreneurial Finance 9. Business models 10. Making a Business Plan SECTION III - OPERATIONS AND MANAGEMENT 11. Managing Operations 12. Human Resource Management 13. Entrepreneurial Marketing 14. New Product Development 15. E-Business 16. Networking 17. Project Management SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY 18. Growth 19. Exit Strategies 20. Social Responsibility 21. The Social Entrepreneur CASE STUDY 1: DARSHAN ENTERPRISES ; CASE STUDY 2: MITHAILITE ; CASE STUDY 3: 180S ; CASE STUDY 4: JUMBO KING (NEW) ; CASE STUDY 5: BIG ONES ; CASE STUDY 6: AIRASIA ; CASE STUDY 7: SULA WINES (NEW)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.421 ROY/E (Browse shelf(Opens below))	Available		P27468

Total holds: 0

1. Understanding Entrepreneurship
2. Growth of a Business Idea
3. Intellectual Property
4. Family Business
5. Doing Business in India
6. Entrepreneurial Support
SECTION II - MOBILIZING RESOURCES
7. Buying a Business
8. Entrepreneurial Finance
9. Business models
10. Making a Business Plan
SECTION III - OPERATIONS AND MANAGEMENT
11. Managing Operations
12. Human Resource Management
13. Entrepreneurial Marketing
14. New Product Development
15. E-Business
16. Networking
17. Project Management
SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY
18. Growth
19. Exit Strategies
20. Social Responsibility
21. The Social Entrepreneur
CASE STUDY 1: DARSHAN ENTERPRISES ; CASE STUDY 2: MITHAILITE ; CASE STUDY 3: 180S ; CASE STUDY 4: JUMBO KING (NEW) ; CASE STUDY 5: BIG ONES ; CASE STUDY 6: AIRASIA ; CASE STUDY 7: SULA WINES (NEW)

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