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Making media content: the influence of constituency groups on mass media/ John A. Fortunato

By: Fortunato, John AMaterial type: Text

TextPublication details: Mahwah: Lawrence Erlbaum Associates, 2005Description: xv, 232 pISBN: 0805847480 (cloth : alk. paper)Subject(s): Mass media -- Content analysis (Communication)DDC classification: 302.23

Contents:

Part I: Media Powers. The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing. Part II: The Internal Mass Media Organization. Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers. Part III: The External Mass Media Organization: Constituency Groups. Mass Media Organization Interaction With Content Providers

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.23 FOR/M (Browse shelf(Opens below))	Available		P26665

Total holds: 0

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Previous	302.23 FEN/N New media, old news: Journalism & democracy in the digital age/	302.23 FIT/M Media, policy and interaction /	302.23 FOL/T The media in your life: an introduction to mass communication/	302.23 FOR/M Making media content: the influence of constituency groups on mass media/	302.23 FRA/C Community radio handbook/	302.23 FRA/T Television Policy/	302.23 FUC/M Marx And The Political Economy Of The Media	Next

Part I: Media Powers. The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing.
Part II: The Internal Mass Media Organization. Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers.
Part III: The External Mass Media Organization: Constituency Groups. Mass Media Organization Interaction With Content Providers

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