Making media content: the influence of constituency groups on mass media/ John A. Fortunato
Material type: TextPublication details: Mahwah: Lawrence Erlbaum Associates, 2005Description: xv, 232 pISBN: 0805847480 (cloth : alk. paper)Subject(s): Mass media -- Content analysis (Communication)DDC classification: 302.23
Contents:
Part I: Media Powers. The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing.
Part II: The Internal Mass Media Organization. Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers.
Part III: The External Mass Media Organization: Constituency Groups. Mass Media Organization Interaction With Content Providers
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 302.23 FOR/M (Browse shelf(Opens below)) | Available | P26665 |
Total holds: 0
Part I: Media Powers. The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing.
Part II: The Internal Mass Media Organization. Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers.
Part III: The External Mass Media Organization: Constituency Groups. Mass Media Organization Interaction With Content Providers
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