Media globalization and the discovery channel networks/ Mjos Ole J.

By: Mjos, Ole JMaterial type: TextTextPublication details: New York: Routledge, 2010Description: viii, 224 pISBN: 9780415992466 (hbk.)DDC classification: 384.555
Contents:
1. Discovery and a Globalizing `Televisual Culture' 2. The Rise of Discovery: Politics, Economics and Technology 3. Going Global: The Branding of Discovery 4. Discovery and the Globalization of Programming 5. Global/Regional/Local: Discovery's Programme Strategy in Europe 6. Global Programming and Universal Interest 7. Negotiating the Global and the Local: A Threefold Theoretical Paradigm 8. Discovery, the Global Public Sphere and Infotainment 9. Discovery and Media Globalization: A Double Relationship
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section
384.555 MJO/M (Browse shelf(Opens below)) Available P26448
Total holds: 0

1. Discovery and a Globalizing `Televisual Culture' 2. The Rise of Discovery: Politics, Economics and Technology 3. Going Global: The Branding of Discovery 4. Discovery and the Globalization of Programming 5. Global/Regional/Local: Discovery's Programme Strategy in Europe 6. Global Programming and Universal Interest 7. Negotiating the Global and the Local: A Threefold Theoretical Paradigm 8. Discovery, the Global Public Sphere and Infotainment 9. Discovery and Media Globalization: A Double Relationship

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