Crisis communications: a casebook approach/ Kathleen Fearn-Banks
Material type: TextPublication details: New York: Routledge, 2011Edition: 4th edDescription: xi, 383 pISBN: 9780415880589 Subject(s): Advertising | Crisis management | Public relations--ManagementDDC classification: 659.2Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 659.2 BAN/C (Browse shelf(Opens below)) | Available | P26430 |
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1 Crisis Communications Today2 Crisis Communications TheoryApologia TheoryImage Restoration TheoryDecision TheoryDiffusion TheoryExcellence Theory3 Communications To Prevent CrisesNews MediaInternal PublicsCustomers/Consumers 4 Communications When a Crisis StrikesCommunicating with the News MediaCommunicating with LawyersCommunicating with Internal PublicsCommunicating with External PublicsCommunicating Directly with the Masses 5 Social Media and Crisis Communications6. Rumors and Cybercrises7 "Textbook" Crisis Communications CasesCase: Johnson & Johnson and the Tylenol MurdersCase: Exxon and the Valdez Oil SpillExxon's Concern for AlaskaExxon's Animal Rescue CentersExxon's Success at Restoring Tourism8 Culture Crises: Foreign and DomesticCase: Saginaw Valley State University and the Theater ControversyCase: AIDS in AfricaUgandaBotswanaZambiaSouth AfricaZimbabweSwazilandCase: Texas A & M University and the Bonfire Tragedy9 Environmental CrisisCase: Haagen Dazs and the Honey Bees10 Natural DisastersCase: New Orleans and Hurricane Katrina11 Transportation CrisesCase: US Airways and the Emergency Landing on the HudsonCase: Holland America and Cruise Crises12 Product Failure and Product TamperingCase: Yuhan-Kimberly and Baby's Wet-WipesCase: Maple Leaf and the Battle Against ListeriaCase: Wendy's and the Finger-in-the-Chili Hoax13 Crises of Death and InjuryCase: Columbine High School and the Shooting TragedyCase: Metro Transit: Driver Shot, Bus Flies Over a Bridge14 Individuals In Crises15 The Crisis Communications PlanAppendix A: Generic Crisis Communications Plan for a Large CompanyAppendix B: Crisis Communications Plan for Seattle's Union Gospel MissionAppendix C: Crisis Communications Plan for a Fictitious Small Business
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