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Chinese economic transition and international marketing strategy/ edited by Ilan Alon ; foreword by Shaomin Li.

Contributor(s): Alon, Ilan, ed Material type: Text

TextPublication details: Westport, Conn. : Praeger, 2003Description: xxvii, 322 p. : ill. ; 24 cmISBN: 1567205879 (alk. paper)Subject(s): Mixed economy -- China | International business enterprises -- Law and legislation -- China | China -- Economic conditions -- 1976-2000 | China -- Economic conditions | China -- Economic policyDDC classification: 330.95105

Contents:

Foreword: China's Greatest Leap Forward / Shaomin Li -- Introduction / Ilan Alon -- International Marketing in China -- International Market Entry into China / David Reid -- Performance of Market Followers in the International Market: The Case of China / Yigang Pan, Shaomin Li -- A Comparison of Popular Chinese and U.S. Home Pages / Wenyong Zhao, Jamie Murphy, Fang Liu, Doina Olaru -- Chinese E-Business Strategy: The Case Study of Haier / Peter Ping Li, Tung-lung Chang -- Market Research Issues in China: The Pharmaceutical Industry / Philip Stern, Sue Bridgewater, Bo Wang -- The Development of Domestic Brands in China / Michael T. Ewing, Julie Napoli, Leyland F. Pitt, Alistair Watts -- Examining the Marketing Strategies Employed by Chinese Sales Letters / Yunxia Zhu -- Development and Competition in Selected Industries -- Upgrading China's Competitive Advantage: The Case of Zhongguancun Science and Technology Park / Mei Qi, Yanyu Zhao, Peter Enderwick -- The New Jewelry: Cell Phones in China / David Reid -- The PC Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu -- Marketing Wine in China / Michael Beverland, Phil Bretherton, Peter Carswell -- Marketing Strategy in the Chinese Cosmetics Industry / Patricia M. Anderson, Xiaohong He -- The Development of the Hotel Sector in China / Ray Pine, Ping-Shu Qi -- The New Frontiers of the Chinese Car Industry / Tom Donnelly, Kamel Mellahi, David Morris -- The Airline Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	330.95105 ALO/C (Browse shelf(Opens below))	Available		P22292

Total holds: 0

Includes bibliographical references and index.

Foreword: China's Greatest Leap Forward / Shaomin Li -- Introduction / Ilan Alon -- International Marketing in China -- International Market Entry into China / David Reid -- Performance of Market Followers in the International Market: The Case of China / Yigang Pan, Shaomin Li -- A Comparison of Popular Chinese and U.S. Home Pages / Wenyong Zhao, Jamie Murphy, Fang Liu, Doina Olaru -- Chinese E-Business Strategy: The Case Study of Haier / Peter Ping Li, Tung-lung Chang -- Market Research Issues in China: The Pharmaceutical Industry / Philip Stern, Sue Bridgewater, Bo Wang -- The Development of Domestic Brands in China / Michael T. Ewing, Julie Napoli, Leyland F. Pitt, Alistair Watts -- Examining the Marketing Strategies Employed by Chinese Sales Letters / Yunxia Zhu -- Development and Competition in Selected Industries --
Upgrading China's Competitive Advantage: The Case of Zhongguancun Science and Technology Park / Mei Qi, Yanyu Zhao, Peter Enderwick --
The New Jewelry: Cell Phones in China / David Reid -- The PC Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu -- Marketing Wine in China / Michael Beverland, Phil Bretherton, Peter Carswell -- Marketing Strategy in the Chinese Cosmetics Industry / Patricia M. Anderson, Xiaohong He -- The Development of the Hotel Sector in China / Ray Pine, Ping-Shu Qi -- The New Frontiers of the Chinese Car Industry / Tom Donnelly, Kamel Mellahi, David Morris -- The Airline Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu.

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