Public relations in India: new tasks and responsibilities/ J.V.Vilanilam.
Material type:
TextPublication details: Thousand Oaks, Calif.: SAGE, 2011Description: xvii, 291 p.: ill.; 22 cmISBN: 9788132106296Subject(s): Public relations -- India | BUSINESS & ECONOMICS -- Public RelationsDDC classification: 659.20954
Contents:
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
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Central Library, Sikkim University General Book Section | 659.20954 VIL/P (Browse shelf(Opens below)) | Checked out | 04/02/2021 | P22120 |
Total holds: 0
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| 659.2072 DAY/Q Qualitative research methods in public relations and marketing communications / | 659.2072 DAY/Q Qualitative research methods in public relations and marketing communications / | 659.2072 DAY/Q Qualitative research methods in public relations and marketing communications / | 659.20954 VIL/P Public relations in India: new tasks and responsibilities/ | 659.2930776 GOY/E Event Management | 660 BLA/M Molecular modelling/ | 660 CHR/Q Quanternary stereocenters: challenges and solutions for organic synthesis/ |
Includes bibliographical references and index.
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
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