Normal view MARC view ISBD view

Positioning : the battle for your mind / Al Ries, Jack Trout.

By: Ries, AlMaterial type: Text

TextPublication details: New York ; London : McGraw-Hill, c2001Description: viii, 213 p. ; 21 cmISBN: 0071373586; 9780071373586Subject(s): Positioning (Advertising)DDC classification: 650

Contents:

Introduction: "Positioning" is the first body of thought to come to grips with the problems of communicating in an over communicated society -- What positioning is all about -- Assault on the mind -- Getting into the mind -- Those little ladders in your head -- You can't get there from here -- Positioning of a leader -- Positioning of a follower -- Repositioning the competition -- Power of the name -- No-name trap -- Free-ride trap -- Line-extension trap -- When line extension can work -- Positioning a company, Xerox -- Positioning a country, Belgium -- Positioning an island, Jamaica -- Positioning a product, Milk Duds -- Positioning a service, Mailgram -- Positioning a Long Island bank -- Positioning a New Jersey bank -- Positioning a ski resort, Stowe -- Positioning the Catholic Church -- Positioning yourself and your career -- Positioning your business -- Playing the positioning game.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	650 RIE/M (Browse shelf(Opens below))	Available		P20582

Total holds: 0

Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)

Previous								Next
Previous	650 NAB/C Compilation of central civil services revised pay Rules, 2008/	650 NAB/H How to maintain business & profession accounts/	650 RIE/M Positioning: the battle for your mind/	650 RIE/M Positioning :	650 SIN/B Business communication/	650 SIN/B Business communication/	650 SIN/B Business communication/	Next

"How to be seen and heard in the overcrowded marketplace"--Cover.

"With a new preface by Jack Trout"--P. [4] of cover.

Includes index.

Introduction: "Positioning" is the first body of thought to come to grips with the problems of communicating in an over communicated society --
What positioning is all about --
Assault on the mind --
Getting into the mind --
Those little ladders in your head --
You can't get there from here --
Positioning of a leader --
Positioning of a follower --
Repositioning the competition --
Power of the name --
No-name trap --
Free-ride trap --
Line-extension trap --
When line extension can work --
Positioning a company, Xerox --
Positioning a country, Belgium --
Positioning an island, Jamaica --
Positioning a product, Milk Duds --
Positioning a service, Mailgram --
Positioning a Long Island bank --
Positioning a New Jersey bank --
Positioning a ski resort, Stowe --
Positioning the Catholic Church --
Positioning yourself and your career --
Positioning your business --
Playing the positioning game.

There are no comments on this title.

to post a comment.