Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.
Material type:
TextPublication details: Princeton, N.J. : Recording for the Blind & Dyslexic, 2005Description: xix, 284 p. : ill. ; 24 cmISBN: 0471718378Subject(s): Advertising -- Psychological aspects | Customer relations | Target marketing | Advertising -- Technological innovations | Interactive marketingDDC classification: 659.1 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books
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Central Library, Sikkim University General Book Section | 659.1 JAF/L (Browse shelf(Opens below)) | Available | P20575 |
Originally published: Hoboken, N.J. : John Wiley & Sons, ©2005.
The Problem -- The end of mass media -- What's eating the 30-second Commercial -- Mass Murder -- Is Advertising even the answer? -- The vicious cycle -- The end of the line -- A perfect storm is brewing -- The Solution: Re: think 4 fundamentals of marketing -- Re: think the changing consumer -- Re: think Branding -- Re: think Advertising (Make Advertising relevant again) -- Re: think the Agency (fix the agency mess) -- Approaches that are transforming the marketing and advertising games -- The Internet -- Gaming -- On-Demand -- Experiential -- Long Form -- Communal Marketing -- Consumer Generated -- Content -- Search -- Mobile, Music and things that make you go mmm -- Branded Entertainment.
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