Truth, lies, and advertising: the art of account planning/ Jon Steel.
Material type:
TextPublication details: New York : Wiley, c1998Description: xix, 298 p.: ill.; 24 cmISBN: 9780471189626; 0471189626Subject(s): Advertising campaigns -- United States -- Planning | Advertising -- United States | Advertising agencies -- Customer services -- United StatesDDC classification: 659.111 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
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Central Library, Sikkim University General Book Section | 659.111 STE/T (Browse shelf(Opens below)) | Available | P20574 |
"An Adweek book."
Includes bibliographical references (p. 277-279) and index.
No Room for the Mouse: The Failure to Involve Consumers in Advertising Communication.
Silent Partners: Account Planning and the New Consumer Alliance.
The Blind Leading the Bland: Advertising Follows Research...in the Wrong Direction.
Peeling the Onion: Uncovering the Truth and Stimulating Creative Ideas through Research.
The Fisherman's Guide: The Importance of Creative Briefing.
Ten Housewives in Des Moines: The Perils of Researching Rough Creative Ideas.
Serendipity: "Got Milk?" Acknowledgments.
Bibliography.
Index.
Credits.
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