Managerial economics: economic tools for today's decision makers/ Paul G. Keat, Philip K.Y. Young, Sreejata Banerjee

By: Keat, Paul GContributor(s): Young, Philip K. Y | Banerjee, SreejataMaterial type: TextTextPublication details: Chennai: Pearson, 2011Edition: 6th edDescription: xxiv, 551 p. ill. 26 cmISBN: 9788131733530Subject(s): Managerial economics--Study and teachingDDC classification: 330
Contents:
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
330 KEA/M (Browse shelf(Opens below)) Available P19561
Total holds: 0

Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.

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