The effective use of market research: how to drive and focus better business decisions/ Robin J. Birn.
Material type: TextPublication details: London: Kogan page, 2004Edition: 4th edDescription: xiv, 226 p. 24 cmISBN: 9780749442002; 0749443219Subject(s): Marketing research | Strategic planningDDC classification: 658.83
Contents:
Key to making good decisions --
Getting the information you really need --
The best research techniques anyone can use --
What to measure and how to measure it --
You have the information, now use it --
Making sure that the customers are happy --
Tracking trends and changing decisions --
Getting the most out of business relationships with research companies --
Using research to grow your business.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 658.83 BIR/E (Browse shelf(Opens below)) | Available | P19520 |
Total holds: 0
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Key to making good decisions --
Getting the information you really need --
The best research techniques anyone can use --
What to measure and how to measure it --
You have the information, now use it --
Making sure that the customers are happy --
Tracking trends and changing decisions --
Getting the most out of business relationships with research companies --
Using research to grow your business.
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