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The effective use of market research: how to drive and focus better business decisions/ Robin J. Birn.

By: Birn, RobinMaterial type: Text

TextPublication details: London: Kogan page, 2004Edition: 4th edDescription: xiv, 226 p. 24 cmISBN: 9780749442002; 0749443219Subject(s): Marketing research | Strategic planningDDC classification: 658.83

Contents:

Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.83 BIR/E (Browse shelf(Opens below))	Available		P19520

Total holds: 0

Key to making good decisions --
Getting the information you really need --
The best research techniques anyone can use --
What to measure and how to measure it --
You have the information, now use it --
Making sure that the customers are happy --
Tracking trends and changing decisions --
Getting the most out of business relationships with research companies --
Using research to grow your business.

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