The hidden persuaders/ Vance Packard ; with an introduction by Mark Crispin Miller.
Material type:
TextPublication details: New York: Ig Publishing, c2007Description: 240 p. ; 21 cmISBN: 9780978843106; 097884310XSubject(s): Advertising -- Psychological aspects | Consumers -- Psychology | Advertising, Political | Propaganda | Control (Psychology)DDC classification: 659.1019 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books
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Central Library, Sikkim University General Book Section | 659.1019 PAC/H (Browse shelf(Opens below)) | Checked out | 04/02/2021 | P19484 |
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| 659.1019 FEN/P The Psychology of Advertising/ | 659.1019 PAC/H The hidden persuaders/ | 659.1019 PAC/H The hidden persuaders/ | 659.1019 PAC/H The hidden persuaders/ | 659.109538 ZIR/A Ad hoc Arabism: advertising, culture and technology in Saudi Arabia/ | 659.111 KEL/A Advertising account planning: Planning and managing an IMC campaign/ | 659.111 STE/T Truth, lies, and advertising: the art of account planning/ |
1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.
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