Marketing research: an international approach/ Marcus J. Schmidt and Svend, Hollensen
Material type: TextPublication details: New Delhi: Pearson, 2006Description: 629 p. ill. 24 cmISBN: 8131715191Subject(s): Marketing | Globalization of marketingDDC classification: 381.072Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University | 381.072 SCH/M (Browse shelf(Opens below)) | Available | P18831 |
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381.072 MAL/M Marketing research: an applied orientation/ | 381.072 SCH/M Marketing research: an international approach/ | 381.072 SCH/M Marketing research: an international approach/ | 381.072 SCH/M Marketing research: an international approach/ | 381.0925496 FIS/T Trans-Himalayan traders: | 381.093414 KUM/R The Role of Trading Communities in the Economy of North Bengal with Special Reference to Siliguri(1833-1905) M.Phil | 381.0954073 GUP/I Indo-US trade and economic cooperation: optimizing relations/ |
1. Globalization of markets and international marketing research
2. Online and other secondary data sources
3. Observational and tracking methods
4. Focus Groups
5. Other qualitative research methods
6. Measurement and scaling
7. Survey and questionnaire design
8. Quantitative models in marketing
9. Analysis of variance and multiple regression
10. Discriminant analysis and logistic regression
11. Profiling customers factor analysis
12. Cluster analysis and segmentation of customers
13. Positioning the product MDS
14. Systematic product development conjoint analysis
15. Advance methods for categorization CHAID and latent class analysis
16. Several dependent variables canonical correlation and structural equation modelling
17. Data mining
18. Putting it all together an international marketing information system
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