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Marketing management/ Rajan Saxena

By: Saxena, RajanMaterial type: Text

TextPublication details: New Delhi: Tata McGraw Hill, 2009Edition: 4th edDescription: xii, 883 p ill. 26 cmISBN: 9780070144910Subject(s): Marketing--Management | IndiaDDC classification: 658.8

Contents:

Marketing Management Today 1 List of Reviewers 16 Kingfisher Airlines Sets the Customer Imagination on Fire 37 The Competition 59 Consumer Behaviour 140 The Customer 143 New Product Decisions 255 Brand Decisions 289 Pricing Decisions 314 Integrated Marketing Communications 336 Advertising Management 364 Sales Promotion 407 Personal Selling 419 Managing the Sales Force 432 Managing the Distribution Function 446 Retail Management 471 Direct Marketing 489 Customer Relationship Management 532 Customer Service 604 Service Marketing 617 Rural Marketing 640

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.8 SAX/M (Browse shelf(Opens below))	Available		P18827

Total holds: 0

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Marketing Management Today 1

List of Reviewers 16

Kingfisher Airlines Sets the Customer Imagination on Fire 37

The Competition 59

Consumer Behaviour 140

The Customer 143

New Product Decisions 255

Brand Decisions 289

Pricing Decisions 314

Integrated Marketing Communications 336

Advertising Management 364

Sales Promotion 407

Personal Selling 419

Managing the Sales Force 432

Managing the Distribution Function 446

Retail Management 471

Direct Marketing 489

Customer Relationship Management 532

Customer Service 604

Service Marketing 617

Rural Marketing 640

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