Marketing research: an applied orientation/ Naresh K. Malhotra, Satyabhusan. Dash.
Material type: TextPublication details: New Delhi: Pearson, 2011Edition: 6th edDescription: xxviii, 948 p. ill. 26 cmISBN: 9788131731819Subject(s): Marketing research | Marketing research--MethodologyDDC classification: 381.072Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University | 381.072 MAL/M (Browse shelf(Opens below)) | Available | P18752 |
1.Introduction And Early Phases Of Marketing Research
2.Research Design Formulation
3.Data Collection,Preparation,Analysis And Reporting
4.Exploratory Research Design:Secondary Data
5.Exploratory Research Design:Qualitative Research
6.Descriptive Research Design:Survey And Observation
7.Casual Research Design:Experimentation
8.Measurement And Scaling:Fundamentals And Comparative
9.Measurement And Scaling:Noncomparative Scaling Techniques
10.Questionnaire And Form Design
11.Sampling :Design And Procedures
12.Sampling:Final And Initial Sample Size Determination
13.Fieldwork
14.Data Preparation
15.Frequency Distribution,Cross Tabulation And Hypothesis Testing
16.Analysis Of Variance And Covariance
17.Correlation And Regression
18.Discrimination And Logit Analysis
19.Factor Analysis
20.Cluster Analysis
21.Multidimensional Scaling And Cojoint Analysis
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