Marketing research/ G.C. Beri.
Material type: TextPublication details: Delhi: Tata McGraw Hill, 2010Edition: 4th edDescription: xviii, 579 p.: ill. ; 25 cmISBN: 9780070620223; 0070620229Subject(s): Marketing researchDDC classification: 381.072Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University | 381.072 BER/M (Browse shelf(Opens below)) | Available | P18654 |
Introduction 3
Marketing Research 4
When Marketing Research is Unnecessary 5
Scope of Marketing Research 5
Limitations of Marketing Research 7
Threats to Marketing Research 8
Marketing Information System 9
Marketing Decision Support System II
Status of Marketing Research Industry in India 12
2.Marketing Research Management 17
Importance of Research Management 18
Qualities of a Marketing Research Manager 18
Organising Marketing Research Function 19
Evaluation and Control of Marketing Research 24
Marketing Research and Marketing Management 26
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