Mass communication research methods/ edited by Anders Hansen.

Includes bibliographical references.

Volume 4. Researching media and communication in society : consumption, audiences, politics, problems and pleasures (continued). Focus group research. The focused interview / Robert K. Merton and Patricial L. Kendall -- The methodology of focus groups : the importance of interaction between research participants / Jenny Kitzinger -- From focus groups to editing groups : a new method of reception analysis / Brent MacGregor and David E. Morrison -- Rethinking the focus group in media and communications research / Peter Lunt and Sonia Livingstone -- Selected key models in media audience and influence research. Cultivation analysis. Growing up with television : the cultivation perspective / George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli -- Agenda-setting. The agenda-setting function of mass media / Maxwell E. McCombs and Donald L. Shaw -- Reception analysis. Patterns of involvement in television fiction : a comparitive analysis / Tamar Liebes and Elihu Katz -- Uses & gratifications. Media uses and effects : a uses-and-gratifications perspective / Alan M. Rubin -- Political and public opinion influence. The media, public opinion, and political action / Holli A. Semetko -- Television, public opinion and the war in Iraq : the case of Britain / Justin Lewis -- Effects of news coverage on policy attention and actions : a closer look into the media-policy connection / Itzhak Yanovitzky -- Constructionism. The rise and fall of social problems : a public arenas model / Stephen Hilgartner and Charles L. Bosk -- Media discourse and public opinion on nuclear power : a constructionist approach / William A. Gamson and Andre Modigliani -- Doing communication research : sources & resources, the research process. Using data archives for secondary analysis / Clive Seale -- Dealing with documentation / David Deacon, Michael Pickering, Peter Golding and Graham Murdock -- Mass media research and the internet / Roger D. Wimmer and Joseph R. Dominick -- Reaching conclusions, evaluating the research, writing the report / Ina Bertrand and Peter Hughes.