Mass communication research methods/ edited by Anders Hansen.

Includes bibliographical references.

Volume 3. Researching media content and representation (continued). Framing analysis. The constructionist approach to framing : bringing culture back in / Baldwin Van Gorp -- The framing project : a bridging model for media research revisited / Stephen D. Reese -- Framing : toward clarification of a fractured paradigm / Robert M. Entman -- Cascading activation : contesting the White House's frame after 9/11 / Robert M. Entman -- Getting framed : the media shape reality / Charlotte Ryan -- The power of a frame : an analysis of newspaper coverage of tobacco issues : United States, 1985-1996 / Claudia L. Menashe and Michael Siegel -- The empirical approach to the study of media framing / James W. Tankard, Jr. -- Linguistic and rhetorical analysis. An integration of corpus-based and genre-based approaches to text analysis in EAP/ESP : countering criticisms against corpus-based methodologies / Lynne Flowerdew -- Corpus linguistics and critical discourse analysis : examining the ideology of sleaze / Debbie Orpin -- Figures of rehetoric in advertising language / Edward F. McQuarrie and David Glen Mick -- From 'politically correct councillors' to 'Blairite nonsense' : discourses of 'political correctness' in three British newspapers / Sally Johnson, Jonathan Culpeper and Stephanie Suhr -- Tampering with nature : 'nature' and the 'natural' in media coverage of genetics and biotechnology / Anders Hansen -- The meanings of 'risk' : a view from corpus linguistics / Craig Hamilton, Svenja Adolphs and Brigitte Nerlich -- Visual analysis. Analysing visuals : still and moving images / Simon Cottle -- Rhetoric of the image / Roland Barthes -- The determinations of news photographs / Stuart Hall -- Building the world's visual language : the increasing global importance of image banks in corporate media / David Machin -- Taking television seriously : a sound and image bite analysis of presidential campaign coverage, 1992-2004 / Erik P. Bucy and Maria Elizabeth Grabe -- Researching media and communication in society : consumption, audiences, politics, problems and pleasures. Five traditions in search of the audience / Klaus Bruhn Jensen and Karl Erik Rosengren -- The challenge of changing audiences : or, what is the audience researcher to do in the age of the internet? / Sonia Livingstone -- Audience and readership research / Jenny Kitzinger -- Survey research. Survey research / Pamela J. Shoemaker and Maxwell E. McCombs -- The BBC internet study : general methodology / Stian Reimers