Mass communication research methods/ edited by Anders Hansen.
Material type:
TextSeries: Sage benchmarks in social research methodsPublication details: London : SAGE, 2009Description: 4 v. : ill. ; 25 cmISBN: 9781412930048 (hbk.); 1412930049 (hbk.)Subject(s): Mass media -- Research -- MethodologyDDC classification: 302.23072 | Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Reference Books
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Central Library, Sikkim University Reference | Reference Collection | 302.23072 HAN/M (Browse shelf(Opens below)) | v.2 | Not For Loan | P18459 |
Includes bibliographical references.
Volume 2. Researching media institutions, organisations, professionals and production (continued). Political economy (media institutions). The political economy of communications / Janet Wasko -- Communications policy research. Facing in : researchers and academia / Sandra Braman -- Media policy paradigm shifts : toward a new communications policy paradigm / Jan van Cuilenburg and Denis McQuail -- Researching media content and representation. Content analysis. Overview of media research methodologies : media output / Barrie Gunter -- Reflections : ethnographic content analysis / David L. Altheide -- Two approaches to the study of advertisements / William Leiss, Stephen Kline and Sut Jhally -- Reading the news / Richard V. Ericson, Patricia M. Baranek and Janet B.L. Chan -- Semiotics and discourse analysis. Semiotic analysis / Arthur Asa Berger -- 'Suit, tie and a touch of juju' : the ideological construction of Africa : a critical discourse analysis of news on Africa in the British press / Heather Jean Brookes -- How to view commercials / Paul Rutherford -- Discourse analysis / Rosalind Gill -- Structural and narrative analysis. Narrative and genre / Horace Newcomb -- Structural analysis and mass communication / Olivier Burgelin -- Introduction to the structural analysis of narratives / Roland Barthes -- Narrative strategies in television science : a case study / Roger Silverstone -- Re(de)fining narrative events : examining television narrative structure / Michael J. Porter, Deborah L. Larson, Allison Harthock and Kelly Berg Nellis
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