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Marketing and consumer research in the public interest/ Ronald Paul Hill, editor.

Contributor(s): Hill, Ronald PaulMaterial type: Text

TextPublication details: Thousand Oaks, Calif. : Sage Publications, 1996Description: x, 230 p. : ill. ; 24 cmISBN: 0803971915 (pbk. : alk. paper); 0803971907 (cloth : alk. paper)Subject(s): Marketing research -- Social aspects | Advertising -- Social aspects | Public interestDDC classification: 658.83

Contents:

PART ONE Introduction - Ronald Paul Hill Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer - Julie L Ozanne and Jeff B Murray Exploring Simultaneous Oppressions - Julia Bristor and Eileen Fischer Toward the Development of Consumer Research in the Interest of Diverse Women PART TWO Introduction - Ronald Paul Hill Professional, Personal, and Popular Culture Perspectives on Addiction - Elizabeth C Hirschman Social Support for Decision Making during Grief Due to Death - James W Gentry and Cathy Goodwin Marketing and the Poor - Linda F Alwitt PART THREE Introduction - Ronald Paul Hill Social Criticisms of Target Marketing - Debra Jones Ringold Process or Product? Materialism, Desire, and Discontent - Marsha L Richins Contributions of Idealized Advertising Images and Social Comparison Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and Barbara B Stern PART FOUR Introduction - Ronald Paul Hill Alcohol Warning Label Effects - J Craig Andrews and Richard G Netemeyer Socialization, Addiction, and Public Policy Issues Expanding the Perspective on Consumer Product Safety - Jeffrey J Stoltman and Fred W Morgan Using Marketing and Advertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum, Tina M Lowrey and John A McCarty

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.83 HIL/M (Browse shelf(Opens below))	Available		P18454

Total holds: 0

Includes bibliographical references and index.

PART ONE
Introduction - Ronald Paul Hill
Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer - Julie L Ozanne and Jeff B Murray
Exploring Simultaneous Oppressions - Julia Bristor and Eileen Fischer
Toward the Development of Consumer Research in the Interest of Diverse Women

PART TWO
Introduction - Ronald Paul Hill
Professional, Personal, and Popular Culture Perspectives on Addiction - Elizabeth C Hirschman
Social Support for Decision Making during Grief Due to Death - James W Gentry and Cathy Goodwin
Marketing and the Poor - Linda F Alwitt

PART THREE
Introduction - Ronald Paul Hill
Social Criticisms of Target Marketing - Debra Jones Ringold
Process or Product?
Materialism, Desire, and Discontent - Marsha L Richins
Contributions of Idealized Advertising Images and Social Comparison
Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and Barbara B Stern

PART FOUR
Introduction - Ronald Paul Hill
Alcohol Warning Label Effects - J Craig Andrews and Richard G Netemeyer
Socialization, Addiction, and Public Policy Issues
Expanding the Perspective on Consumer Product Safety - Jeffrey J Stoltman and Fred W Morgan
Using Marketing and Advertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum, Tina M Lowrey and John A McCarty

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