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The end of advertising as we know it/ Sergio Zyman, with Armin Brott.

By: Zyman, SergioContributor(s): Brott, ArminMaterial type: Text

TextPublication details: Hoboken, NJ : John Wiley & Sons, c2002Description: 239 p. : ill. ; 23 cmISBN: 0471225819Subject(s): AdvertisingDDC classification: 659.1

Contents:

Chapter 1. The First Casualty: How We Killed Traditional Advertising. Chapter 2. Success Can Be Deadly--Don't Take Your Brand Awareness for Granted. Chapter 3. Fish Where the Fish Are. Chapter 4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To. Chapter 5. Packaging Matters: It's Your Last, Best Shot, So Make It a Good One. Chapter 6. To Sponsor or Not to Sponsor: That Is the Question. Chapter 7. Free Media--Your Best Friend or Your Worst Enemy. Chapter 8. Making Your Employees Part of Your Message and Your Product. Chapter 9. The Proof Is in the Pudding. Chapter 10. Never Miss Another Opportunity.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	659.1 ZYM/T (Browse shelf(Opens below))	Available		P18446

Total holds: 0

Includes index.

Chapter 1. The First Casualty: How We Killed Traditional Advertising.

Chapter 2. Success Can Be Deadly--Don't Take Your Brand Awareness for Granted.

Chapter 3. Fish Where the Fish Are.

Chapter 4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To.

Chapter 5. Packaging Matters: It's Your Last, Best Shot, So Make It a Good One.

Chapter 6. To Sponsor or Not to Sponsor: That Is the Question.

Chapter 7. Free Media--Your Best Friend or Your Worst Enemy.

Chapter 8. Making Your Employees Part of Your Message and Your Product.

Chapter 9. The Proof Is in the Pudding.

Chapter 10. Never Miss Another Opportunity.

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