Marketing warfare/ Al Ries; Jack Trout
Material type:
TextPublication details: New York: McGraw-Hill, 1986Description: 216 pISBN: 9780070527263Subject(s): Marketing | CompetitionDDC classification: 658.8
Contents:
2500 Years of War.The Principle of Force.
The Superiority of the Defense.The New Era of Competition.
The Nature of the Battleground.
The Strategic Square.
Principles of Defensive Warfare.
Principles of Offensive Warfare.
Principles of Guerilla Warfare.
The Cola War.The Beer War.
The Burger War.The Computer War.
Strategy and Tactics.
The Marketing General.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 658.8 RIS/M (Browse shelf(Opens below)) | Available | P18441 |
Total holds: 0
Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 RAM/M Marketing Management | 658.8 RAO/S Services marketing/ | 658.8 REA/I Interest Marketing/ | 658.8 RIS/M Marketing warfare/ | 658.8 SAX/M Marketing management/ | 658.8 SAX/M Marketing management/ | 658.8 SAX/M Marketing management/ |
2500 Years of War.The Principle of Force.
The Superiority of the Defense.The New Era of Competition.
The Nature of the Battleground.
The Strategic Square.
Principles of Defensive Warfare.
Principles of Offensive Warfare.
Principles of Guerilla Warfare.
The Cola War.The Beer War.
The Burger War.The Computer War.
Strategy and Tactics.
The Marketing General.
There are no comments on this title.