Women, identity and India's call centre industry/ J.K. Tina Basi.
Material type:
TextPublication details: London ; New York : Routledge, 2009Description: xvi, 210 p. : ill. ; 24 cmISBN: 9780415482288 (hardback : alk. paper); 0415482283 (hardback : alk. paper)Subject(s): Call centers -- India | Women employees -- India | Women -- IdentityDDC classification: 331.4813811420954
Contents:
Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 331.4813811420954 BAS/W (Browse shelf(Opens below)) | Available | P17876 |
Total holds: 0
Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity.
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