Understanding media culture/ Jostein Gripsrud.
Material type:
TextPublication details: London : New York : Arnold ; Oxford Press, 2002Description: 330 p. : ill. ; 23 cmISBN: 0340720352Subject(s): Mass media and culture | Mass media -- Influence | Mass media -- Social aspectsDDC classification: 302.23 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 302.23 GRI/U (Browse shelf(Opens below)) | Checked out | 04/02/2021 | P17767 |
Includes bibliographical references (p. [311]-322) and index.
Part 1: The Audience and the Media
1. Identity: the media and our understanding of ourselves
2. Influence: the media's power - and our own
3. Distinctions: social difference, lifestyle and taste
Part 2: Perspectives on Media Texts
4. Semiotics: signs, codes and cultures
5. Hermeneutics: interpretation and understanding
6. Rhetoric: language, situation, purpose
7. Narratology: the forms and functions of stories
Part 3: Production: Contexts and Conditions
8. Public sphere and democracy: ideals and realities
9. Broadcasting: technology, society and policy
10. Production: creativity, contexts and power
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