Mass media research: an introduction/ Wimmer Roger D
Material type: TextPublication details: Cengage Learning: Micheal Rosenberg, 2003Edition: 9th edDescription: 464pISBN: 9781439083925Subject(s): Mass mediaDDC classification: 302.23072Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 302.23072 WIM/M (Browse shelf(Opens below)) | Available | P17758 |
Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)
302.23072 PAT/A Audience research methodologies: between innovation and consolidation/ | 302.23072 POT/A Arguing for a general framework for mass media scholarship/ | 302.23072 WIM/M Mass media research: an introduction/ | 302.23072 WIM/M Mass media research: an introduction/ | 302.2307204 ZEL/R Revitalising audience research/ | 302.2308 KAU/M Media and the British Empire/ | 302.2308 MAT/U Understanding ethnic media: Producers, consumers, and societies/ |
Part I: THE RESEARCH PROCESS.
1. Science and Research.
2. Elements of Research.
3. Research Ethics.
4. Sampling.
Part II: RESEARCH APPROACHES.
5. Qualitative Research Methods.
6. Content Analysis.
7. Survey Research.
8. Longitudinal Research.
9. Experimental Research.
Part III: DATA ANALYSIS.
10. Introduction to Statistics.
11. Hypothesis Testing.
12. Basic Statistical Procedures.
Part IV: RESEARCH APPLICATIONS.
13. Newspaper and Magazine Research.
14. Research in the Electronic Media.
15. Research in Advertising.
16. Research in Public Relations.Appendix Tables.Glossary.Name Index.Subject Index.
There are no comments on this title.