Priciples and practice of marketing by David Jobber
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Contents:
1. Fundamentals of modern marketing thought. 2. Marketing analysis. 3. Marketing mix decisions. 4. Competition and marketing. 5. marketing implication and application.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Central Library, Sikkim University General Book Section | 381 JOB/P (Browse shelf(Opens below)) | Available | P16692 |
Total holds: 0
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1. Fundamentals of modern marketing thought. 2. Marketing analysis. 3. Marketing mix decisions. 4. Competition and marketing. 5. marketing implication and application.
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