Priciples and practice of marketing by David Jobber
Material type: TextPublication details: London: The McGraw-Hill, 2010Edition: 6th EdDescription: 946 pISBN: 9780077123307Subject(s): Marketing -- Principles and practicesDDC classification: 381
Contents:
1. Fundamentals of modern marketing thought. 2. Marketing analysis. 3. Marketing mix decisions. 4. Competition and marketing. 5. marketing implication and application.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 381 JOB/P (Browse shelf(Opens below)) | Available | P16692 |
Total holds: 0
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1. Fundamentals of modern marketing thought. 2. Marketing analysis. 3. Marketing mix decisions. 4. Competition and marketing. 5. marketing implication and application.
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