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Priciples and practice of marketing by David Jobber

By: Jobber, David Material type: Text

TextPublication details: London: The McGraw-Hill, 2010Edition: 6th EdDescription: 946 pISBN: 9780077123307Subject(s): Marketing -- Principles and practicesDDC classification: 381

Contents:

1. Fundamentals of modern marketing thought. 2. Marketing analysis. 3. Marketing mix decisions. 4. Competition and marketing. 5. marketing implication and application.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	381 JOB/P (Browse shelf(Opens below))	Available		P16692

Total holds: 0

1. Fundamentals of modern marketing thought. 2. Marketing analysis. 3. Marketing mix decisions. 4. Competition and marketing. 5. marketing implication and application.

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