Mass communication / living in a media world Ralph E. Hanson.

By: Hanson, Ralph EMaterial type: TextTextPublication details: Washington, DC : CQ Press, 2011Edition: 3rd edDescription: xxxiii, 660 pISBN: 9781604266009 (pbk. : alk. paper)DDC classification: 302.23
Contents:
PART ONE: INTRODUCTION TO THE MEDIALiving in a Media WorldMass Communication Effects: How Society and Media InteractThe Media Business: Consolidation, Globalization, and the Long TailPART TWO: PRINT MEDIABooks: The Birth of the Mass MediaMagazines: The Power of Words and ImagesNewspapers & the News: Reflection of a Democratic SocietyPART THREE: ELECTRONIC MEDIAAudio: Music and Talk Across MediaMovies: Mass Producing EntertainmentTelevision: Broadcast and BeyondThe Internet: Mass Communication Gets PersonalPART FOUR: STRATEGIC COMMUNICATIONAdvertising: Selling a MessagePublic Relations: Interactions, Relationships, and the NewsPART FIVE: REGULATION AND CONTROL OF THE MEDIAMedia Law: Free Speech and FairnessMedia Ethics: Truthfulness, Fairness, and Standards of DecencyGlobal Media: Communication Around the World
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		302.23 RAL/M (Browse shelf(Opens below)) Available P17341
Total holds: 0

PART ONE: INTRODUCTION TO THE MEDIALiving in a Media WorldMass Communication Effects: How Society and Media InteractThe Media Business: Consolidation, Globalization, and the Long TailPART TWO: PRINT MEDIABooks: The Birth of the Mass MediaMagazines: The Power of Words and ImagesNewspapers & the News: Reflection of a Democratic SocietyPART THREE: ELECTRONIC MEDIAAudio: Music and Talk Across MediaMovies: Mass Producing EntertainmentTelevision: Broadcast and BeyondThe Internet: Mass Communication Gets PersonalPART FOUR: STRATEGIC COMMUNICATIONAdvertising: Selling a MessagePublic Relations: Interactions, Relationships, and the NewsPART FIVE: REGULATION AND CONTROL OF THE MEDIAMedia Law: Free Speech and FairnessMedia Ethics: Truthfulness, Fairness, and Standards of DecencyGlobal Media: Communication Around the World

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