Today's public relations: an introduction/ by Robert L. Heath, W. Timothy Coombs.
Material type: TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2006Description: xix, 539 p. : ill. ; 25 cmISBN: 1412926351 (pbk. : alk. paper)Subject(s): Public relationsDDC classification: 659.2Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 659.2 HEAT (Browse shelf(Opens below)) | Available | P17096 |
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Includes bibliographical references and index.
Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
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