The public relations handbook/ Alison Theaker.
Material type: TextSeries: Media practicePublication details: London; New York: Routledge, 2008Edition: 3rd edDescription: x, 418 p.: ill.; 24 cmISBN: 9780415428033; 0415428033Subject(s): Corporations -- Public relations | Entreprises -- Relations publiques | BUSINESS & ECONOMICS -- Public Relations | Strategische planning | Public relations | CommunicatieDDC classification: 659.2Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Central Library, Sikkim University Reference | Reference Collection | 659.2 THE/P (Browse shelf(Opens below)) | Not For Loan | P16722 |
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659.1 TEL/S The SAGE handbook of advertising/ | 659.2 HEA/S The SAGE handbook of public relations / | 659.2 OLI/H Handbook ofcorporate communication and public relations/ | 659.2 THE/P The public relations handbook/ | 659.2 THE/P The public relations handbook/ | 660 MCK/C Chemical processing handbook/ | 660.6 MOO/C Comprehensive biotechnology Vol. 1/ |
Includes bibliographical references (p. [385]-407) and index.
The context of public relations. What is public relations?/ Johanna Fawkes -- Public relations and communications/ Johanna Fawkes -- Public relations, politics and the media/ Emma Wood, Ian Somerville -- Public relations and management/ Anne Gregory -- Professionalism and regulation -- Strategic public relations. Public relations and corporate communication / Emma Wood, Ian Somerville -- Public relations and corporate identity/ Emma Wood, Ian Somerville -- Public affairs and issues management -- Business ethics, public relations and corporate social responsibility/ Emma Wood, Ian Somerville -- Research and evaluation : measuring the unmeasurable? -- Coping with culture : global public relations -- Stakeholder public relations. Media relations/ John Hitchins -- Internal communications -- Corporate social responsibility in action : corporate community involvement and cause-related marketing -- An introduction to financial public relations/ Keeley Clarke -- Public sector public relations -- Consumer public relations -- Business-to-business public relations -- Not-for-profit public relations / Peter Brill, Cinzia Marrocco -- Using new technology effectively in public relations -- Shaping the future. Future challenges for PR.
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