Handbook of consumer psychology/ edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
Material type: TextPublication details: New York: Lawrence Erlbaum Associates, c2008Description: xvi, 1273 p.: ill.; 27 cmISBN: 9780805856033 ; 080585603X Subject(s): Consumer behavior | Decision making | Marketing -- Psychological aspects | Advertising -- Psychological aspects | MarketingDDC classification: 658.8342Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Central Library, Sikkim University Reference | Reference Collection | 658.8342 HAU/H (Browse shelf(Opens below)) | Not For Loan | P16584 |
Browsing Central Library, Sikkim University shelves, Shelving location: Reference, Collection: Reference Collection Close shelf browser (Hides shelf browser)
658.80092 SHE/L Legends in marketing: Kent B. Monroe/ | 658.80092 SHE/L Legends in marketing: Kent B. Monroe/ | 658.816 ÖZA/O The Oxford handbook of pricing management/ | 658.8342 HAU/H Handbook of consumer psychology/ | 658.8342 HAU/H Handbook of consumer psychology/ | 658.84 KOT/I International marketing/ | 658.84 KOT/I International marketing/ |
Includes bibliographical references and indexes.
History of consumer psychology/ David W. Schumann, Curtis P. Haugtvedt, and Edith Davidson -- The role of knowledge accessibility in cognition and behavior : implications for consumer information processing / Robert S. Wyer, Jr. -- Consumer memory, fluency, and familiarity/ Antonia Mantonakis, Bruce W.A. Whittlesea, and Carolyn Yoon -- Consumer learning and expertise/ J. Wesley Hutchinson and Eric M. Eisenstein -- Categorization theory and research in consumer psychology : category representation and category-based inference/ Barbara Loken, Lawrence W. Barsalou, and Christopher Joiner -- Consumer inference/ Frank R. Kardes, Steven S. Posavac, Maria L. Cronley, and Paul M. Herr -- Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a--/ Joann Peck and Terry L. Childers -- Stages of consumer socialization : the development of consumer knowledge, skills, and values from childhood to adolescence/ Deborah Roedder John -- Aging and consumer behavior/ Carolyn Yoon and Catherine A. Cole -- Positive affect and decision processes : some recent theoretical developments with practical implications/ Alice M. Isen -- The nature and role of affect in consumer behavior/ Joel B. Cohen, Michel Tuan Pham, and Eduardo B. Andrade -- Self-regulation : goals, consumption, and choices/ Kathleen D. Vohs, Roy F. Baumeister, and Dianne M. Tice -- Goal-directed consumer behavior : motivation, volition, and affect/ Hans Baumgartner and Rik Pieters -- Goal-directed perception/ Chris Janiszewski -- Attitude change and persuasion/ Curtis P. Haugtvedt and Jeff A. Kasmer -- Associative strength and consumer choice behavior/ Christopher R.M. Jones and Russell H. Fazio -- Measuring the non-conscious : implicit social cognition in consumer behavior/ Andrew Perkins, Mark Forehand, Anthony Greenwald, and Dominika Maison -- Implicit consumer cognition/ Patrick T. Vargas -- Evoking the imagination as a strategy of influence/ Petia K. Petrova and Robert B. Cialdini -- Consumer attitudes and behavior/ Icek Ajzen -- I know what you're doing and why you're doing it : the use of persuasion knowledge model in consumer research/ Margaret C. Campbell and Amna Kirmani -- Social values in consumer psychology/ Lynn R. Kahle and Guang-Xin Xie -- Consumer decision making : a choice goals approach/ James R. Bettman, Mary Frances Luce, and John W. Payne -- Dynamics of goal-based choice : toward an understanding of how goals commit versus liberate choice / Ayelet Fishbach and Ravi Dhar -- Hedonomics in consumer behavior/ Christopher K. Hsee and Claire I. Tsai -- Behavioral pricing / Maggie Wenjing Liu and Dilip Soman -- Perceptions of fair pricing/ James E. Heyman and Barbara A. Mellers -- Associative learning and consumer decisions/ Stijn M.J. van Osselaer -- A role for aesthetics in consumer psychology/ JoAndrea Hoegg and Joseph W. Alba -- Product assortment/ Susan M. Broniarczyk -- Brands and their meaning makers/ Chris T. Allen, Susan Fournier, and Felicia Miller -- Theory in consumer-environment research : diagnosis and prognosis / Sevgin A. Eroglu and Karen A. Machleit -- Music and consumers/ James J. Kellaris -- Consumer psychology of sport : more than just a game / Robert Madrigal and Vassilis Dalakas -- Diversity issues in consumer psychology/ Jerome D. Williams, Wei-Na Lee, and Geraldine R. Henderson -- Consumers and the allure of "safer" tobacco products : scientific and policy issues / Eugene Borgida, Anita Kim, Emily N. Stark, and Christopher Miller -- Assessing the relationships between tobacco advertising and promotion and adolescent smoking behavior : convergent evidence / Marvin E. Goldberg -- The social marketing of volunteerism : a functional approach/ Arthur A. Stukas, Mark Snyder, and E. Gil Clary -- Health risk perceptions and consumer psychology / Geeta Menon, Priya Raghubir, and Nidhi Agrawal -- Toward a psychology of consumer creativity/ James E. Burroughs, C. Page Moreau, and David Glen Mick -- Compulsive buying : review and reflection/ Ronald J. Faber, and Thomas C. O'Guinn -- Summing up the state of coping research : prospects and prescriptions for consumer research / Adam Duhachek -- Self-reports in consumer research/ Kimberlee Weaver and Norbert Schwarz -- Cross-cultural consumer psychology/ Sharon Shavitt, Angela Y. Lee, and Timothy P. Johnson -- Measurement error in experimental designs in consumer psychology/ Madhu Viswanathan -- Individual differences : tools for theory testing and understanding in consumer psychology research/ Curtis P. Haugtvedt, Kaiya Liu, and Kyeong Sam Min -- Neuroeconomics : foundational issues and consumer relevance/ Giovanna Egidi, Howard C. Nusbaum, and John T. Cacioppo.
There are no comments on this title.