The radio station/ Michael C. Keith

Foreword by Lee AbramsPrefaceWhat's new to this editionTip SheetCHAPTER 1 State of the Fifth EstateIn the Air-EverywhereA Household UtilityA Toll on RadioBirth of the NetworksConflict in the AirRadio Prospers during the DepressionRadio During World War IITelevision AppearsA New DirectionRadio Rocks and RoarsFM's AscentAM StereoNoncommercial/Public RadioProliferation and Frag-OutProfits in the AirEconomics and SurvivalConsolidations, Downsizings, and ClustersBuying and SellingDigital and HD Radio RevolutionSatellite and Cable RadioInternet RadioMobile Music ServicesLPFM (Low Power FM)Radio and Government RegulationsJobs and Equality in RadioCHAPTER HIGHLIGHTSSUGGESTED FURTHER READINGChapter 2 Station ManagementNature of the BusinessThe Manager as Chief CollaboratorWhat Makes a Manager?The Manager's Duties and ResponsibilitiesOrganizational StructureManaging the ClusterHuman ResourcesWho Do Managers Hire?The Manager and the Profit MotiveThe Manager and the CommunityThe Manager and the GovernmentThe Public FileThe Manager and UnionsThe Manager and Industry AssociationsBuying or Building a Radio StationCHAPTER HIGHLIGHTSAPPENDIX: Code of Federal RegulationsSUGGESTED FURTHER READINGChapter 3 ProgrammingProgram FormatsThe ProgrammerThe Program Director's Duties and ResponsibilitiesProgramming a Cluster OperationSatellite Radio Programming DepartmentElements of ProgrammingStation Websites, Podcasts, and BlogsThe Program Director and the AudienceThe Program Director and the MusicThe Program Director and the FCCThe Program Director and Upper ManagementCHAPTER HIGHLIGHTSAPPENDIX: A Station Owner Airchecks his ProgrammingSUGGESTED FURTHER READINGChapter 4 SalesCommercialization: A RetrospectiveSelling AirtimeBecoming an Account ExecutiveThe Sales ManagerRadio Sales ToolsPoints of the PitchLevels of SalesSpec SpotsObjectives of the BuyProspecting and List BuildingPlanning the Sales DaySelling with and without NumbersAdvertising AgenciesRep CompaniesWebsite and Podcast SellingNontraditional RevenueTrade-OutsCHAPTER HIGHLIGHTSAPPENDIX: A Station Owner Conveys his Sales Philosophy to His ManagerSUGGESTED FURTHER READINGChapter 5 NewsNews from the StartNews and Today's RadioThe NewsroomThe All-News StationThe Electronic NewsroomThe News DirectorWhat Makes a Newsperson?Preparing the News StoryOrganizing the NewscastWire and Internet ServicesRadio Network NewsRadio SportscastsRadio News and the FCCNews EthicsTraffic ReportsNews in Music RadioCHAPTER HIGHLIGHTSSUGGESTED FURTHER READINGChapter 6 ResearchWho Is Listening?The Ratings and Survey ServicesQualitative and Quantitative DataPortable People Meter (PPM)In-House Research TechniquesResearch DeficitsHow Agencies Buy RadioCareers In ResearchThe Future of Research in RadioCHAPTER HIGHLIGHTSAPPENDIX 6A: Glossary of TermsAPPENDIX 6B: Direct Marketing Results Rely on Research Data to Present its Marketing Goals. Courtesy DMRSUGGESTED FURTHER READINGChapter 7 PromotionPast and PurposePromotions Practical and BizarreThe Promotion Director's/Manager's JobWhom Promotion Directors HireTypes of PromotionSales PromotionResearch and PlanningBudgeting PromotionsPromotions and the FCCBroadcast Promotion and Marketing ExecutivesCHAPTER HIGHLIGHTSSUGGESTED FURTHER READINGChapter 8 Traffic and BillingThe Air SupplyThe Traffic ManagerThe Traffic Manager's CredentialsDirecting TrafficTraffic in ClustersBillingThe FCC and TrafficCHAPTER HIGHLIGHTSSUGGESTED FURTHER READINGChapter 9 ProductionA Spot RetrospectiveFormatted SpotsThe Production RoomThe StudiosDigital EditingCopywritingAnnouncing TipsVoice-TrackingThe Sound LibraryCHAPTER HIGHLIGHTSSUGGESTED FURTHER READINGChapter 10 EngineeringPioneer EngineersRadio TechnologyAM/FMSatellite and Internet RadioDigital Audio Broadcasting (DAB)Smart ReceiversBecoming an EngineerThe Engineer's DutiesStation LogEmergency Alert System AutomationPosting Licenses and PermitsCHAPTER HIGHLIGHTSAPPENDIX: Federal Communications Commssion's Fact SheetSUGGESTED FURTHER READINGChapter 11 Consultants and SyndicatorsRadio AidConsultant ServicesConsultant QualificationsConsultants: Pros and ConsProgram SuppliersSyndicator ServicesHardware Requirements and QualityCHAPTER HIGHLIGHTSAPPENDIX: Station CritiqueSUGGESTED FURTHER READINGAfterwordJay Williams, Jr. The Future of RadioGlossaryIndex