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Introducing communication research: Paths of inquiry/ Donald Treadwell

By: Treadwell, DonaldMaterial type: Text

TextPublication details: New Delhi: Sage, 2011Description: 226 pISBN: 9781412944571Subject(s): Communication -- Research -- Methodology | Media Studies | KommunikationsforschungDDC classification: 302.2072

Contents:

Getting started: possibilities and decisions -- First decision: what, why, how? -- Ethics: what are my responsibilities as a researcher? -- You could look it up: reading, recording, and reviewing research -- Measurement: research using numbers -- Summarizing research results: data reduction and descriptive statistics -- Generalizing from research results: inferential statistics -- Sampling: who, what, and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Watching and listening: qualitative research for in-depth understanding -- Content analysis: understanding communication content in numbers -- Rhetorical and critical analyses, and more: understanding communication content in words -- Writing and presenting research.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.2072 TRE/I (Browse shelf(Opens below))	Checked out	04/02/2021	P14740

Total holds: 0

Getting started: possibilities and decisions --
First decision: what, why, how? --
Ethics: what are my responsibilities as a researcher? --
You could look it up: reading, recording, and reviewing research --
Measurement: research using numbers --
Summarizing research results: data reduction and descriptive statistics --
Generalizing from research results: inferential statistics --
Sampling: who, what, and how many? --
Surveys: putting numbers on opinions --
Experiments: researching cause and effect --
Watching and listening: qualitative research for in-depth understanding --
Content analysis: understanding communication content in numbers --
Rhetorical and critical analyses, and more: understanding communication content in words --
Writing and presenting research.

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