Marketing: planning, implementation, and control by William M. Pride and O. C. Ferrell

By: Pride, William M. and Ferrell, O. CMaterial type: TextTextPublication details: New Delhi: Cengage Learning India Pvt. Ltd. 2010Description: 564 pISBN: 9788131512319Subject(s): Marketing -- BusinessDDC classification: 381
Contents:
Part I : Marketing strategy and customer relationships. Part 2 : Environmental forces and social and ethical responsibilities. Part 3 : Using information, technology, and target market analysis. Part 4 : Customer behavior. Part 5 : Product decisions. Part 6 : Distribution decisions. Part 7 : Promotion decisions. Part 8 : Pricing decisions.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		381 PRI/M (Browse shelf(Opens below)) Available P19843
General Books General Books Central Library, Sikkim University
General Book Section 		381 PRI/M (Browse shelf(Opens below)) Available P19844
Total holds: 0

Part I : Marketing strategy and customer relationships. Part 2 : Environmental forces and social and ethical responsibilities. Part 3 : Using information, technology, and target market analysis. Part 4 : Customer behavior. Part 5 : Product decisions. Part 6 : Distribution decisions. Part 7 : Promotion decisions. Part 8 : Pricing decisions.

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