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Brand Bollywood: A new global entertainment order/ Derek Bose

By: Bose, DerekMaterial type: Text

TextPublication details: New Delhi: Sage, 2006Description: 226 pISBN: 0761935347DDC classification: 791.430954

Contents:

First Day First Show: Perishable Commodity -- Delivery Platforms -- Integrated Solutions -- One Size Fits All: Vanishing Formulas -- Market Research -- Missing Links -- Distribution Is God: Growth Drivers -- Distributors' Dilemma -- Video Boom -- Riding the Air Waves: Tuning In -- Niche Channels -- Digital Migration -- Battle of the Screens: Personal Computers -- Animation and Gaming -- Mobile Telephony -- Let the Music Play On: Signposts -- Partnering Progress -- Music Theft -- Crime and Punishment: Government Intervention -- Borderless Crime -- Content Regulation -- Rise of Consuming Classes: Consumption Patterns -- Technology Effects -- Big Picture -- Reviving Lost Mojo: Shifting Paradigms -- Regulatory Intervention -- Last Mile Environment -- Back to the Future: Portfolio Management -- Global Powerhouse -- Road Map Ahead.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	791.430954 BOS/B (Browse shelf(Opens below))	Available		P12818

Total holds: 0

First Day First Show: Perishable Commodity --

Delivery Platforms --

Integrated Solutions --

One Size Fits All: Vanishing Formulas --

Market Research --

Missing Links --

Distribution Is God: Growth Drivers --

Distributors' Dilemma --

Video Boom --

Riding the Air Waves: Tuning In --

Niche Channels --

Digital Migration --

Battle of the Screens: Personal Computers --

Animation and Gaming --

Mobile Telephony --

Let the Music Play On: Signposts --

Partnering Progress --

Music Theft --

Crime and Punishment: Government Intervention --

Borderless Crime --

Content Regulation --

Rise of Consuming Classes: Consumption Patterns --

Technology Effects --

Big Picture --

Reviving Lost Mojo: Shifting Paradigms --

Regulatory Intervention --

Last Mile Environment --

Back to the Future: Portfolio Management --

Global Powerhouse --

Road Map Ahead.

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