Corporate communications: convention, complexity, and critique/ Lars Thoeger Christensen, Mette Morsing and George Cheney
Material type: TextPublication details: Los Angeles: Sage, 2008Description: 251 pISBN: 9781412931021DDC classification: 302.2Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 302.2 LAR/C (Browse shelf(Opens below)) | Checked out | 04/02/2021 | P12804 |
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PART ONE: THE NEW CORPORAL PROJECT
The Emergence of Corporate Communications
Rehabilitating the Corporate "Soul"
"The Scope of Integrated Communication
Apprehending an Expanding Body
Corporate Branding and Identity
The Body Is Marked
Corporate Reputation and Stakeholder Communication
The Body in the Eyes of the "Other"
PART TWO: BEHIND THE CORPORAL PROJECT
Justifying Corporate Communications
Diagnosing the Fragile Body
Corporate Communication as Control
The Body is Disciplined
Corporate Communication and Flexibility
Towards an Agile Body
Corporate Communication as Polyphony
A Body with Multiple Voices
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