Marketing communications industry: Entrepreneurial case studies/ Gautam Raj Jain and Raunica Ahluwalia
Material type: TextPublication details: New Delhi: Response, 2008Edition: 1st edDescription: 189 pISBN: 9788178298689DDC classification: 658.800954Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 658.800954 JAI/M (Browse shelf(Opens below)) | Available | P12797 |
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658.8 WYM/N Nonprofit Marketing/ | 658.80054 KHA/D Dimensions of Marketing : Trends, Opportunities and Challenges./ | 658.80072 THI/D Doing management research: A comprehensive guide/ | 658.800954 JAI/M Marketing communications industry: Entrepreneurial case studies/ | 658.802 COP/M Marketing communications management: Analysis, planning, implementation/ | 658.802 EGA/M Marketing communications/ | 658.802 LAM/M Market Driven Management/ |
Foreword Atul Tandan
I:INTRODUTION
Review and Findings
II: CASE STUDIES
Strategy and Design: Elephant Design
Wonderful Years: Genesis Public Relations
The World of Internet and Mobile Phone Unplugged: Hungama.com
A New Beginning in Market Research: Ugam Solutions
Venturing a Pioneering Way: MelCole Public Relations
It's Showtime Folks: Showtime Events (India) Pvt. Ltd
Communications for a New Age: Vyas Giannetti Creative
A Turning Point in Public Relations: Hanmer & Partners
A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd
Index
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