Media ethics: key principles for responsible practice/ Patrick Lee Plaisance

Chapter 1 ■ Ethics Theory: An Overview
Ethics Defined
It's About the Journey, Not the Destination
Trust Your Gut, but Use Your Brain
The Art of the Uneasy Compromise
Key Thinkers Through the Ages
Aristotle
Immanuel Kant
John Stuart Mill
W. D. Ross
John Rawls
Seyla Benhabib
Idealism and Relativism
Means and Ends
Intents and Consequences
For Discussion
References
Chapter 2 ■ Ethics Theory: Application to Media
Ethics Versus Wrongdoing
Values in the Media
Credibility
Values in Journalism
Values in Public Relations
Values in Marketing and Advertising
A Checklist for Ethical Reasoning
MERITS
Perceptions of Bias in the Media
Information and Cognition
Hostile Media Phenomenon
Media Ethics in Cyberspace
For Discussion
References
Chapter 3 ■ Transparency
Trust and Secrecy
Transparency as Respect
Kant: The Principle of Humanity
Kant: The Tlieory of Human Dignity
Transparency in the Media
journalism and Accountabiliti/
Being Aboveboard in Public Relations
Advertising: Authenticity or Deception?
Transparency in Cyberspace
Generating Buzz in the Blogosphere
With the "hlezo" News Media, a New Interactivity
For Discussion
References
Chapter 4 ■ Justice
Concepts of Justice
Justice as Desert
Justice as Equality
Justice as Fairness
Rawls and Utilitarianism
Rawls and a Theory of Justice
The Veil of Ignorance
The First Principle: Maximum Liberty for Everyone
The Second Principle: Distribution Favoring the
Disadvantaged
The Power of Rawlsian Justice
The Value of Rawls for Ethics
Feminist Objections to Rawls s Claims
Justice as Fairness in the Media
Confusion Over What's "Fair" in the Media
Dialogue and Dissemination
Branding and Justice in Ads
Justice in Cyberspace
News and the Web
"Stealth" Media Campaigiis
For Discussion
References
Chapter 5 ■ Harm
What Constitutes "Harm"?
"Setting Back" Interests and "Wronging" Others
"Harm" as Culturally Bound Concept
Understanding "Harm" iri the Media
"Harm" More Precisely Defined
Mill's Harm Principle
Harm in Cyberspace
When Concern for Harm and Other Duties Conflict
For Discussion
References
Chapter 6 ■ Autonomy
Freedom and Autonomy
Autonomy and Control
Do We Have Free Will?
Autonomy as the Highest Good?
Autonomy as "Positive" Freedom
Moral Autonomy
Kant: Autonomy in the Service of Duty
Autonomy and "Natural Law"
Autonomous Agency and the Media
Freedom of Expression
Journalistic Independence
Individual-Level Conflict of Interest
Corporate-Level Conflict of Interest
Autonomy for Public Relations Professionals
Wanted: A Public Relations Seat at
the Executive Table
Autonomy in Cyberspace
Public Relations Slogging: Not for the
Faint of Heart
Journalists Find Their "Voice" on the
Online Frontier
For Discussion
References
Chapter 7 ■ Privacy
Privacy Defined
Deconstructing the "Right" to Privacy
The Moral Value of Privacy
Development of the Self
Maintenance of the Social Fabric
The History of Privacy
Privacy in the Media
The Role of Privacy in the News
Legal Aspects of Privacy
Privacy Concerns in Public Relations
Privacy in Cyberspace
Journalists and Yleb Technology
Public Relations and Privacy on the Web
For Discussion
References
Chapter 8 ■ Community
Defining Community
Philosophical Roots of "Community"
Kant's Relational Reality
Communitarian Theory
Community: A Feminist Priority
John Dewey and Community
The Idea of the Public Sphere
Community and Journalism
Commimity and Public Relations
Community and Advertising
Community in Cyberspace
Participatory Journalism
Public Relations "Publics" and the Web
For Discussion
References
Chapter 9 ■ Conclusion
Theories of Moral Development
Kohlberg: An Ethic of Justice
Gilligan: An Ethic of Care
Implications of a Universal Moral Theory
Media Ethics in Cyberspace